Profile
Product designer with 5+ years on web and mobile products for mass-market customers. I own the work end to end, from research and flows to high-fidelity design, testing and launch, and I prototype in HTML, CSS and JavaScript. Trained in animation and digital art, I bring motion and visual craft to product work.
Experience
UI Designer at UiX, design team for Banco Azteca
Dec 2024 – present
- Designed Banco Azteca’s pay-with-a-loan checkout button from proof of concept to production: a mobile web flow where shoppers at partner merchants pay with a loan, through OTP, biometrics, offer and purchase.
- After launch, diagnosed the funnel with Hotjar session analysis, mystery-shopping purchases in production and a review of 70 merchant checkouts, tracing the largest drop-offs to biometric verification and generic error screens.
- Redesigned login, OTP and biometric verification (auto-validating OTP, selfie guidance, retry without restarting the flow) and designed distinct error states so each failure cause can be measured.
- Presented findings as interactive HTML decks with embedded Figma prototypes, aligning product, IT, analytics and commercial partners on a dated action plan.
- Hold a formal mandate for AI initiatives (20% of my role): designed and led a hands-on Claude workshop for the design team and built its companion web app on Cloudflare Workers.
Customer Experience Manager at Banorte
2020 – 2024
- Worked across the bank’s innovation lab, project office and customer-experience area: researched emerging technology (digital identity, blockchain payments), presented recommendations to executives and tracked cross-functional projects in risk, branch onboarding and debit cards.
UI/UX Design Consultant at Softtek, assigned to Banorte
2018 – 2020
- Designed Banorte’s developer portal for its open-banking and regulatory APIs, including the ATM-locator and merchant-acquiring APIs, as responsive layouts for desktop and mobile.
UI/UX Designer at Ryndem Studios
2016 – 2018
- Designed management software for lab reagents (Proquifa) and restaurant wine cellars (WineAdvisor) and the Holland Animal Health website; moved the studio to Sketch and Zeplin.
Independent work
- Character harness, a multi-model dialogue system: parallel models write each turn and a critic picks the one that sounds least like an assistant.
- Aether Ink, an open-source, local-first AI writing app with an in-editor assistant (Next.js, SQLite).
- Interactive pieces such as a bilingual WebGPU fan site with custom shaders and a reduced-motion fallback.
Skills
- Design
- Figma, user flows, wireframes, high-fidelity UI, design systems, accessibility
- Research
- Usability testing (Maze), Hotjar session analysis, mystery shopping, funnel analysis
- Prototyping
- HTML, CSS, JavaScript and TypeScript, React, Next.js, WebGL
- AI
- Claude, Gemini and ChatGPT for design and code; ComfyUI for image workflows
- Languages
- Spanish (native), English (professional, B2–C1)
Education
B.A. in Animation and Digital Art, Tecnológico de Monterrey, Cuernavaca
2009 – 2014
Diploma in Integrated Marketing Communication, IE Business School
2024